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John Rosatti

John Rosatti . Founder & Chairman of the Board

John Rosatti, the family man, entrepreneur and titan of the business world, is the personification of the American Dream. Born in 1945 to Edward John and Angeline Rosatti, and raised in Brooklyn, the young Rosatti was brought up with his Italian family's belief in working as hard as you're able to earn your living. Entering the workforce at the age of 13 part time to help his family, John acquired his initial mechanical skills by helping his father work on boats, eventually using that same expertise to venture into the automobile industry in the years to come.

Through persistent hard work and a keen eye for opportunity, Rosatti purchased an Oldsmobile dealership in his early twenties and continued to nurture it for years with a hands-on management approach, actively overseeing every aspect of the dealership's business units. This career move into the automotive world, though a seemingly natural progression to him at the time, would come to mark the start of one of the nation's greatest success stories.

Eventually, Rosatti would open the doors of Brooklyn's Plaza Auto Mall, which eventually grew to encompass 16 leading automotive brands. Thanks to the unprecedented success of his Plaza Auto Mall (www.plazaautomall.com), which saw him consistently awarded as a top auto dealer in the nation for several of his brands, Rosatti then began expanding his dealership holdings far outside of the New York City and Long Island markets, including Long Island, opening in Nevada, New Jersey and Florida.

In recent years, Rosatti began to take an intense interest in the restaurant world, launching several high-end, Zagat-rated eateries in the South Florida area, namely the critically-acclaimed Vic & Angelo's (www.vicandangelos.com) and The Office Delray (www.theofficedelray.com). These restaurants have each won numerous awards for both their food and service, and are also where you'll find the who's who of South Florida on any given night.

In addition to launching his award-winning full-service restaurants, Rosatti also set his focus on creating a restaurant franchise concept that has now become the fastest-growing all-natural burger franchise in the country... BurgerFi® (www.burgerfi.com). BurgerFi® serves up all-natural burgers, fresh-cut fries, specialty items such as Kobe-beef hotdogs, and a host of gourmet toppings. They also offer frozen desserts, as well as craft beers and wine- all in a beautifully decorated fast-casual environment that features environmentally sustainable elements like recycled furniture, and fans that use 66% less electricity. Rosatti's BurgerFi® is now poised to open 150 stores nationwide, with more new franchise deals being signed every month. This rampant growth has led the media to label the expansion as the "BurgerFication of the Nation®".

While continuing to oversee his ever-expanding automobile and restaurant holdings, Rosatti, a successful businessman who has, by all accounts, earned the right to play as hard as he works, also actively pursues his other passions in life. These include world travel, luxury yachts, cars, and planes. After taking extensive private aviation lessons in the early 80's, Rosatti decided to purchase a Leer 35, then a Challenger 600. After many years with Net Jets, John's most recent purchase is a Gulfstream 4, a plane he named N1JR. Today, the N1JR name has been appropriately transferred to Rosatti's new Gulfstream G400 (www.discoverN1JR.com), a private jet that has no equal in performance or luxury in its class. Not content to only play in the skies, Rosatti is also the proud owner of the 162-foot super-luxury Christiansen mega yacht, Remember When (www.rememberwhenyacht.com), the last of a series of 15 boats he built. Unparalleled in its extravagantly-appointed custom-designed interior, this stunning megayacht is where John spends much of his time managing his multiple business ventures, as well as seeing the world with his family and friends. When he makes it back to his home in Palm Beach County, Florida, you'll find John cruising in one of his two brand new Rolls-Royce Ghosts, both of which are, of course, customized to the hilt.

Despite the time and energy it takes to run multiple nationwide businesses, Rosatti also manages to be actively involved in charitable causes- giving back to the organizations close to his heart. Three such organizations include The American Heart Association, the Boys and Girls Club of Broward County, and the G&P Foundation for Cancer Research. In addition, education is extremely important to John, and in 2002, he pledged $1,000,000 to fund the Rosatti Library and Media Center to The Benjamin School.

John Rosatti is the proud father of three children. Adam, who just graduated from Rollins College, is following in his father's footsteps, acting as the Chief Information Officer of both Plaza Auto Mall and BurgerFi®. His daughters, Angela and Crystal, are both still in school, Rollins College and Brown University respectively. John Rosatti currently resides in Palm Beach County, Florida with his longtime girlfriend, Dawn Kimball. To this day, you'll find him continuing to live by his family's mantra: Always work hard, always keep your word, and always be good to people.

   
Ross Goldstein

Ross A. Goldstein . General Counsel

Ross A. Goldstein serves as the chief legal advisor for BurgerFi® and oversees the company's legal department. Goldstein is responsible for all aspects of the company's legal affairs, including franchising, complex commercial transactions, real estate leasing and corporate agreements. Goldstein provides legal, as well as business advice, and supports the entire BurgerFi® management team. He is involved in every step of the franchise process, from negotiating and drafting franchise agreements, to site selection, lease negotiations and opening, in addition to ensuring compliance afterwards.

Before joining BurgerFi®, Ross served as General Counsel for a multinational child-care franchisor headquartered in South Florida. During his tenure, Goldstein supported the other executives and senior management by providing legal and business advice, with a specific focus on franchise law, complex commercial real estate and corporate transactions, and negotiating and drafting business contracts. Ross also worked as Associated General Counsel for a South Florida billion dollar public company which specialized in providing contracting services and building infrastructure for the telecommunications industry, where he focused on complex business transactions, retail real estate leasing and commercial agreements.

Prior to moving into the corporate world, Goldstein developed his real estate, corporate, securities and transactional skills at Nason, Yeager, Gerson, White and Lioce in West Palm Beach. Goldstein joined Nason Yeager after relocating from New Jersey to Palm Beach County in 2005. In New Jersey, he demonstrated his entrepreneurial spirit by building a substantial real estate practice while working with a boutique law firm specializing in corporate and securities law. In 2004, Goldstein's real estate practice was acquired by the prominent Red Bank law firm of Giordano Halleran & Ciesla.

Goldstein graduated from Gettysburg College in 1996 with a bachelor's degree in political science and Seton Hall University School of Law in 1999.

   
Josh Lorence

Josh Lorence . Director of Operations and Development

As an integral part of the BurgerFi® executive team, Josh Lorence brings with him years of experience in boosting quick-service restaurant businesses to the next level. As the Director of Operations and Development, he facilitates vendor relationships and is responsible for holding all franchisees in compliance with brand standards. In addition, Lorence oversees franchisee operations teams in implementing programs and tools to optimize product quality, customer service, and profitability of the franchisee network.

Most recently, Lorence served as President and Managing Partner of AIM Restaurant Consulting, Inc., a fast-casual-focused consulting company based out of the Washington, DC metropolitan area. Before founding that company, Lorence worked for Jimmy John's Franchise, LLC as a corporate trainer and franchise consultant in the Midwest region. During his dynamic tenure there, he led store turnarounds and assisted in store operations.

Among a host of other things, Lorence has successfully opened restaurants and designed operating systems for national franchisors, start-up concepts, and established restaurateurs. His experience ranges from small business store management to corporate consulting at its finest, from well-established companies to brand new franchises.

   
Barbara Garcia

Barbara C. Garcia, J.D., L.L.M. . Director of Human Resource Department

Barbara C. Garcia is the Director of Human Resource Department at BurgerFi® International's Headquarters, Office of General Counsel. With more than 10 years of legal experience in international business law, corporate law, real estate transactions and foreclosure law, Garcia provides BurgerFi® with a wide base of legal knowledge and expertise. Her formal education includes a Bachelor of Arts in criminology with a minor in technical writing from the University of South Florida in Tampa, Florida. She earned a running scholarship and was also a cadet in the U.S. Air Force Reserve Officer Training Corps (ROTC). She went on to further her education with a Juris Doctorate at Roger Williams Law School in Bristol, Rhode Island, as well as, advanced her legal training with even greater precision at Stetson College of Law in St. Petersburg, Florida with an L.L.M degree in International Business Law.

Garcia's interest in international business drew her to Tokyo, where she completed an international and comparative law program there at Santa Clara Law School. While working abroad, she also assisted in the representation of U.S. and foreign corporations in Tokyo, including Starbucks Coffee and Estee Lauder.

In spite of her extensive education and experience, Garcia is currently enrolled in the Certified Franchise Executive Program as she continues to sharpen her legal prowess. As a bilingual Cuban-American, she serves as a valuable resource to BurgerFi® with her astute practice and comprehensive knowledge of all matters legal, economic and political.

   
Steve Lieber

Steve Lieber . Brand Ambassador and Director of Franchise Sales

Highly acclaimed in the gourmet pizza industry, and heavily experienced in the world of food services, Steve Lieber is now on board with the Burgerfication of the Nation® His steady rise through the ranks is hardly a surprise when considering his passionate, yet "scientific" approach to improving the dining experience. From fumbling pizza dough in his earlier years at a "mom and pop" pizzeria in Deerfield Beach, FL, to winning national and international pizza championships, Lieber is the embodiment of hard work, attention to detail, and love for quality food.

Born in Brooklyn, Lieber always had a love for quality food and excellent service. He attended Sullivan County Community College, eventually making his way to Florida Atlantic University, where he studied chemistry, with aspirations of entering the medical field. However, he could never escape his knack for the restaurant business and it wasn't long before he left mixing chemicals for mixing ingredients.

Lieber became the Opening Team Specialist for the Cheesecake Factory in Boca Raton, FL, and his diligence there soon earned him a position as Opening General Manager of Vic & Angelo's in 2006. Not long after that, he was made the Director of Operations for the Gary Rack Restaurant Management Group. His desire to always improve drove him to study the art of coal-fired pizza, and eventually made him Executive Director of the United States Pizza Team in 2009. Shortly after that, his famous "Black Truffle Pizza" was awarded "Best Pizza in America" at the American Pizza Championship in Orlando. He also went on to win 2nd place at the America's Plate World Pizza Championship in NYC (2010), 3rd place at the Pasta and Pizza Expo in Paris, France (2010), Finalist at the Global Pizza Challenge in Melbourne, Australia (2010), and Gold Medal at the World Pizza Championship in Salsomaggoire, Italy (2011). His passion for improvement drove him to excellence and it still characterizes him to this day.

Today, Lieber is the Brand Ambassador and Director of Franchise Sales for BurgerFi®. Under his direction, BurgerFi® has enjoyed a host of awards: Robb Report Best of the Best 2011, Best Burger Coral Springs Magazine 2012, Trip Advisor Award of Excellence 2012, and Urbanspoon Award Customer Favorite 2012. Lieber's continued commitment to ensure the highest-quality of food and service has propelled BurgerFi® to the forefront of dining experiences.

   
Paul Griffin

Paul Griffin . Culinary Director

As culinary director for all restaurants, Chef Paul Griffin oversees that BurgerFi’s® quality standards, menu development, culinary operations, and all procurements are held to the highest level. Having graduated from the Philadelphia Restaurant School in 1990, Chef Paul has carried the philosophy of “only work for the best” with him throughout the years. As such, he's built a foundation for himself of excellence in food preparation. Chef Paul's hard work, dedication and passion resulted in him working with some of the top entrepreneurs in the country. A veteran in the hospitality business himself, Chef Paul has a history of working with multi-unit and four-star establishments and holds extensive knowledge in all facets of the industry.

   
Louis Torelli

Louis Torelli . Franchise Area Manager

Louis Torelli is responsible for franchisee compliance and brands standards. With 20 plus years’ experience, Louis facilitates optimal customer service, product integrity and extensive follow-up training in order to maintain the BurgerFi® International Corporate Standards. Most recently he has spent several years with Sodexo running National Accounts such as Merrill Lynch/ Bank of America and American Airlines Admirals Clubs.

   
Louis Palermo

Louis Palermo . Assistant Director of Operations

As Assistant Director of Operations, Lou Palermo is responsible for overseeing the operations of the corporate stores as well as developing operational systems to ensure the profitability of all locations. Lou Palermo brings with him years of experience in quick casual restaurant operations and training. Before joining the BurgerFi® team, he spent seven years as Vice President of Operations and Training for Tossed Franchise Corporation where he led an operations team and developed operating systems for the franchise locations.